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"We are what we
repeatedly do.
Excellence, then,
is not an act,
but a habit."
- Aristotle
"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
- Aristotle

The Greatest Customer Service Story Ever Told

September 20, 2011 (comments: 0) | add a comment >

Have you ever walked out of a restaurant feeling indifferent or even let down by your experience there? The food could be incredible, but if you wait forty minutes for your food and another twenty for your check and never get your drinks refilled, would you return? If you walk into a clothing store and find everything you want in your size, but the sales clerks are chatting to one another in a corner without even acknowledging your presence, would you bother? I doubt it.

But every once a while, someone gets it. Here is a true story  by Peter Shankman about a company who has gone above and beyond in customer service, providing an unforgettable experience.

"...customer service is no longer about telling people how great you are. It’s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled. They tell their friends, and the trust level goes up at a factor of a thousand. Think about it: Who do you trust more? An advertisement, or a friend telling you how awesome something is?"

So ask yourself: what kind of an impact do you have?

Read the full story here

DoL Audit Letter: Reading Between the Lines

July 29, 2011 (comments: 0) | add a comment >

We have been sharing this Dept. of Labor Audit letter for a couple years now, many advisors ask us, “What does this mean exactly? How would I use this to my advantage in prospect meetings?”  

We have decided to post this blog in hopes it gives you further insights into this actual plan audit scenario so you can better articulate your unique value and demonstrate how imperative it is for plan sponsors to have an intelligent 401k advisor working on their behalf.

The theme of this request from the DoL to the trustees is the result of an audit (Yes plan sponsors...they do actually happen…and could very likely happen to you!). In the course of the audit, the DoL indentified several ERISA violations and consequent failure to fulfill fiduciary obligations. One example is the plan sponsors withheld over $12,000 for 53 days. Employees' deductions were being held as general assets of the company and not properly remitted to Principle (the record keeper) additionally; employee deferrals did not match amounts remitted to Principle.

The Plan also failed to be consistent on providing quarterly statements and/or providing correct benefit statements for employees with self-directed accts. More importantly, there is no documentation provided on much of anything in relation to prudent standards a plan fiduciary must uphold. This includes proper benchmarking, reasons why Principle or any of the service providers on the plan were chosen and there was no ongoing due diligence any on them. 

In essence, this Plan fundamentally failed in their fiduciary responsibilities, which ranges from adequately monitoring; investment options, service providers, fees and commissions being paid out by the plan and issuing and archiving proper documentations. They also failed to maintain a proper fidelity bond mandated by ERISA.

A distinctive encounter then occurs with this Plan, which involves the $583,844 (there is no plan too small for the DoL to focus their attention on). The Plan, with a change in their "organizational structure" terminated some of their participants and moved them to a new plan also administered by Principle. The net assets moved to the new plan were $583,844. The DoL is stating there is no documentation to prove this move was done in compliance with ERISA standards and there is no way to prove that $583,844 was a fair value given all the chaos and violations listed previously, specifically all the improper handling of participant deferrals.

There is no way for us to know the extent or nature of fines assessed and what corrective actions were required of the plan sponsor. What is documented, however, is the DoL assessed more than $1 Billion in fines and penalties during their last fiscal year. The DoL also has publically announced that many audits are the result of participant inquiries or complaints!

Potentially, a lawsuit from the DoL or another third party was a result or the DoL assessed a civil penalty, which they have the right to do, on any fiduciary that breaches their responsibilities under ERISA. The penalty is equal to 20% of the "applicable recovery amount."

The DoL has the discretion to waive or reduce that penalty amount. Given the severity of violations in this letter, assumptions would be some sort of penalty was indeed enforced.

In the latest Epstein Financial newsletter there is an article discussing prohibitive transactions, a primary focus of DoL audits. I think it is fair to say, the plan sponsor that received this letter from the DoL in 2008 was engaged in a prohibitive transaction(s) and with forthcoming 408(b)(2) regulations, plans that are indentified as having engaged in a prohibitive transaction are subject to an excise tax ranging from 15% - 100% of the amount of funds involved!

The opportunities here for you as an advisor is to be aware of all current regulations and industry developments, then adapt your services accordingly. When you are trying to get in the door with a prospect, you need to articulate that your process or "Retirement Plan Solution" protects and functions 24/7 so these types of violations do not occur. Demonstrate to them that your methods and knowledge will ultimately bring successful retirement outcomes for BOTH plan sponsors and the participants!

Please contact The 401k Coach to learn more about our ERISA Plan Fiduciary Indemnification Kit and how you can help provide complete protection for ERISA plan fiduciaries.

AARP Whitepaper on Participants' Awareness and Understanding of Fees

June 24, 2011 (comments: 0) | add a comment >

www.401khelpcenter.com advertised in their e-newsletter, this week, a link to an AARP youtube video that is directed towards employers and employees. You can see the video here: http://www.youtube.com/watch?v=m90cMLUvF4w

What we found out during this video is AARP has a retirement calculator available. It's pretty interesting - you should check it out at www.AARP.com

There is also a report AARP published on an analysis of 401(k) Partcipants' Awareness and Understanding of Fees. You can download this report HERE

With 408(b)(2) regulations around the corner, you need to stay Ahead of the Curve now. Use this information to differentiate your value and demonstrate best practices as an "Intelligent 21st Century Financial Advisor."   

You will need to create an account with AARP to view their tools and resources (it only takes a minute)!

The 401k Coach Blog-Revamped

May 23, 2011 (comments: 0) | add a comment >

The 401k Coach Team is happy to start blogging and giving our readers a more personal experience and inside look into our work and encounters with dedicated 401(k) advisors across the country. We realized that the questions we get, answers we hear and stories we come across can be shared from our perspective and will hopefully bring additional value and insights to you and your practice. Here at the 401k Coach Program, we all care strongly about our members' success and the mission to create a Paycheck for Life for all plan participants. So subscribe to our newsfeed and stay up-to-date with Charlie and the rest of us as we share our experiences and research on a more "Edu-tainment" level!

In addition, we are in the works of upgrading our member's only website. There will be many enhancements, including a forum for members to uphold conversations and to archive Q & A. Stay tuned!!