September 2011

Have you ever walked out of a restaurant feeling indifferent or even let down by your experience there? The food could be incredible, but if you wait forty minutes for your food and another twenty for your check and never get your drinks refilled, would you return? If you walk into a clothing store and find everything you want in your size, but the sales clerks are chatting to one another in a corner without even acknowledging your presence, would you bother? I doubt it.

But every once a while, someone gets it. Here is a true story  by Peter Shankman about a company who has gone above and beyond in customer service, providing an unforgettable experience.

"...customer service is no longer about telling people how great you are. It’s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled. They tell their friends, and the trust level goes up at a factor of a thousand. Think about it: Who do you trust more? An advertisement, or a friend telling you how awesome something is?"

So ask yourself: what kind of an impact do you have?

Read the full story here